Welcome to Why Not Mindset.
At Why Not Mindset, we believe in the power of second chances and the strength found in every struggle. Born from lived experience, our mission is to walk alongside those navigating life after incarceration—offering what we once needed ourselves: mentorship, opportunity, tools, and unwavering belief.
We are proud to be a registered 501(c)(3) nonprofit organization, committed to challenging stigma, breaking down barriers, and building bridges toward transformation. Through community, support, and purpose-driven guidance, we empower individuals to rise above their past and step boldly into their future.
Because your story isn’t over. It’s just getting started.
Why not you? Why not now?
Turning "I Can't" Into "Why Not?"


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Reach out with any questions or comments and together let's begin a journey towards personal growth and success.
About
At Why Not Mindset, we are dedicated to empowering individuals through the transformative power of resilience, second chances, and self-belief. Founded by Rustin Pangburn, a motivational speaker, author, and advocate for justice reform and re-entry success, our 501(c)(3) nonprofit exists to provide the resources and support that Rustin himself did not have when he came home from federal prison 15 years ago.
Rustin’s journey from incarceration to building a life of purpose is proof that change is possible. His story—and the guiding question “Why Not?”—has inspired a movement to break stigma, build bridges, and create opportunities for those navigating re-entry.
Through motivational speaking, re-entry support, and community partnerships, Why Not Mindset fosters a culture that believes in second chances and the potential for every individual to rebuild their lives. Our mission is simple yet powerful: to challenge the status quo, to provide real-world tools and mentorship, and to walk alongside people as they write their next chapter with dignity and hope.
Because your story isn’t over. It’s just beginning. Why not start today?